Olga Zakruzhnaya
Marketing specialist
A marketing specialist dedicated to crafting innovative strategies that drive brand engagement. She excels at analyzing market trends and leveraging data to optimize campaign performance.
15 Sep 2026
From AI Adoption to AI ROI: 5 Practices That Separate High Performers from the Rest
37% of organizations report any positive EBIT contribution vs 80% of individuals say AI has improved their productivity. Read how we explain the gap and best practices that separate AI high Performers from the rest...
4 min read
23 Apr 2026
5 Shifts in cybersecurity and AI adoption that every CISO should address now
Codecave builds solutions to secure, speed up, and optimize web apps. At Cloudflare Connect on Tour, we learned Agentic Web is here: AI agents now drive 50%+ web traffic, creating urgent new cybersecurity challenges. This article reveals 5 critical shifts every CISO must address in 2026 to stay secure and competitive....
7 min read
14 Jan 2026
The Rising Cost of Ecommerce Returns. Average Return Rates, and how retailers can reduce them in 2026
E-commerce has reshaped market niches, but it has created new challenges for retailers in managing customer expectations and operations. This article looks at the main reasons why customers return items and shares practical steps you can take in your online store to reduce return rates....
2 min read
24 Oct 2025
Guide to Managing Your Brand Kit in HubSpot page
If your team uses HubSpot but your landing pages, emails, and blog posts all look different, it’s time to centralize your brand assets. A centralized Brand Kit ensures your logos, colors, voice and domains are consistently used across all your HubSpot content. Here’s how to set it up....
4 min read
12 Sep 2025
Klarna just raised $1.37B — and proved why AI still needs humans
Big moment for European tech: Klarna finally went public in the US. Shares jumped 30% on the first day, giving the company a $17B market cap. Investors are clearly betting big on its future. But here’s the irony: while the IPO is a success story, Klarna’s AI experiment tells a different one.Not long ago, the company shifted hundreds of engineers, marketers, and even lawyers out of their roles, betting that...
2 min read